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What are the requirements for product packaging design

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Product packaging design must have the following six key points: shelf impression, readability, appearance pattern, trademark impression, description of functional features, refining selling points and selling point diagram culture

packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers’ desire to buy. We firmly believe that packaging is a powerful means to establish the affinity between products and consumers. In today’s economic globalization, packaging and commodities have been integrated

as a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important topic that enterprises and designers have to pay attention to


extended data:

packaging design methods are diverse, and specific processing methods such as deformation, extrusion, superposition, reorganization, addition and decoration are often used to reflect its cultural connotation. Its specific image characteristics can be reflected in the style, style, graphics, color, text, material and other aspects of packaging

packaging design has different styles and various design forms, from primitive and simple folk packaging to avant-garde modern creative packaging, from frugal traditional packaging to gorgeous and even luxurious packaging, and so on. Even the same packaging style of Baijiu can be designed as a rough, vigorous, delicate and soft polarizing style. p>

all kinds of packaging can have different designs in size, length and width, so that people can choose freely, which leads to the uncertainty and ambiguity of the popular trend of packaging

reference source: Baidu Encyclopedia – packaging design

Product packaging is the visual experience of consumers and the direct and main expression of product personality. The product packaging design accurately positions the corporate image of customers and perfectly presents the brand image and cultural values of the enterprise

the positioning of product packaging design is mainly the method to solve the design conception. What it emphasizes is to consider the packaging design from the perspective of sales, convey accurate information to consumers and give them a unique impression. The quality of positioning directly affects the sales of goods

traditional product packaging design mainly emphasizes the function of packaging to protect and beautify goods. Due to the development of market economy, the function of packaging design has fundamentally changed with the fierce competition in the market. The traditional packaging design concept has been impacted, and the positioning design theory has formed the main characteristics of modern packaging design

without competition, there is no need for packaging design positioning. The more fierce the competition is, the more necessary it is to create a positioning image beyond similar products. It can be said that whether the positioning is appropriate has become the key factor to accurately transmit the information to consumers. Food packaging knowledge also often mentioned that the design of product modeling, product packaging, advertising and other design involves positioning problems. Therefore, we must understand the positioning idea and master the basic elements of positioning design

the most important thing of packaging design is to impress consumers and reduce decision-making costs. How to impress consumers

create product selling points — copywriting reflects product characteristics analyze the characteristics of products and user groups, find out the most bright features of products, highlight them in packaging copy, and impress consumers. For example, the minority tea packaging designed by the company’s art point service provider, in terms of packaging design, by highlighting the words “century old trees, inheriting ingenuity”, the straightforward expression of tea culture and local characteristics has impressed consumers

attract consumers’ attention — packaging icons combined with audience scenes in addition to highlighting the selling points of products, packaging design also needs to pay attention to the hot spots and use scenarios pursued by users. Analyze the scene in which consumers can better associate with the product, and when they see the product, they can have a common sense and reduce the cost of decision-making. For example, when designing cat food, Zhongqian design, a service provider of the company, selects high-value and popular cat species, and combines the four roles of waiter, cook, store manager and maid in the restaurant to show its personification. They wear professional clothes and give people a sense of trust. In addition, various fresh materials for making cat food are added to the details, so that people can see the products at a glance

there are still many details to pay attention to in packaging design, but doing the above two points can make your products highly different, make it easier to attract the attention of consumers and make purchase decisions

the so-called packaging not only has the function of acting as the God of product protection, but also has a positive role in sales promotion. With the fierce market competition in recent years, more and more people are trying their best to make it play the latter role

in the visual expression of packaging design, the three principles of striking, understanding and favor not only have their own independent connotation, but also take care of and combine with each other

in order to promote sales, packaging must first attract the attention of consumers, because only the goods that attract the attention of consumers can be purchased. Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, so that the packaging can have a striking effect and make consumers have strong interest as soon as they see it

① the peculiar and novel shape can attract the attention of consumers. For example, the shape of wine bottles is generally based on cylinders. Some wine bottles are designed into complex anchor shape, human body shape or animal shape by using imitation shape, which will be very prominent and beautiful in a batch of wine bottles with cylinder and cuboid shape

② the beauty of color is the easiest for people to feel. Red, blue, white and black are the four major sales colors. Taking red as an example, it has the most images, and most of them are images with the most powerful relationship with life, such as sun, fire and blood. Therefore, red is the most exciting. Blue, white and black are also closely related to the sun. The sun is always high above the blue sky. As soon as the sun goes down, it gets dark. When the sun rises again at dawn, the eastern sky becomes fish belly white. These four colors are important colors that dominate our daily pace of life. As sales colors, they can arouse consumers’ interest and interest. This analysis is reasonable

③ pattern works in combination with color. Generally speaking, the packaging pattern should mainly set off the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify the products of a factory from the trademark and the overall packaging pattern, especially the famous brand products and famous brand stores. The striking trademark on the packaging can immediately attract consumers

successful packaging should not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns and materials, but also enable consumers to accurately understand products through packaging, because the purpose of people’s purchase is not for packaging, but for the products i
n the packaging. The most effective way to accurately convey the product information is to truly convey the product image. It can adopt fully transparent packaging, open windows on the packaging container to display the products, draw product graphics on the packaging, make concise text instructions on the packaging, and print color product photos on the packaging

to accurately convey product information also requires that the grade of packaging should adapt to the grade of products. It is a failed packaging to cover up or exaggerate the quality and function of products. On the contrary, low-grade products with gorgeous and expensive packaging will not attract consumers. The grade of packaging must be commensurate with the grade of products. Recommended reading: visual psychology of packaging design

according to the successful experience of domestic and foreign markets, the packaging of high-end consumer goods used by high-income people mostly adopts simple and clear pictures, soft and elegant colors and superior materials; For low-grade consumer goods used by low-income people, they mostly use obvious and bright colors and pictures, and then use the word “economic benefit”, which is to accurately convey the product information to consumers and make them understand. Accurately conveying product information also requires that the shape, color and pattern used in packaging do not violate people’s habits, so as to avoid people’s misunderstanding

good impression comes from two aspects. The first is the practical aspect, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience, which involves the size, quantity and beauty of the packaging. For example, the same skin care cream can be bottled or boxed. Consumers can choose according to their habits. The same products with exquisite packaging are easy to be selected as gifts by people, and those with poor packaging can only be used by themselves. When the packaging of products provides convenience, it will naturally arouse the favor of consumers

liking also comes directly from the feeling of packaging shape, color, pattern and material. This is a comprehensive psychological effect, which is closely related to the individual and his surrounding environment. In terms of color, everyone has colors that everyone likes and dislikes. Of course, we can’t insist on uniformity, but we also have something in common

for example, most women like white, red and pink, which are called women’s colors. The use of white and red in the packaging of women’s products can attract the love of women. Men like solemn and serious black, which is also called male color. The packaging and black of men’s special products can be favored by men

weakening the personalized performance of the three principles is tantamount to weakening the market competitiveness of its products. However, if the performance of the three principles of the product is divorced from the basis of common understanding of most people, or can not arouse people’s feeling that it is in line with certain business purposes, this personality completely divorced from certain common requirements, even if it is unique, will not succeed. This kind of packaging can be in an invincible position in the market competition only if it has certain commonness, typicality and unique personalization. Recommended reading: modern commodity packaging design trend

the product packaging design must have the following six key points: shelf impression, readability, appearance pattern, trademark impression, description of functional features, refining selling points and selling point diagram culture
packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology. It directly affects consumers’ desire to buy. We firmly believe that packaging is a powerful means to establish the affinity between products and consumers. In today’s economic globalization, packaging and commodities have been integrated
as a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important topic that enterprises and designers have to pay attention to.

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